diff --git a/internal/cmd/api/api.go b/internal/cmd/api/api.go
new file mode 100644
index 00000000..61dfaca3
--- /dev/null
+++ b/internal/cmd/api/api.go
@@ -0,0 +1,300 @@
+package api
+
+import (
+	"bytes"
+	"context"
+	"encoding/json"
+	"fmt"
+	"io"
+	"net/http"
+	"os"
+	"regexp"
+	"strings"
+
+	"github.com/spf13/cobra"
+	"github.com/spf13/viper"
+
+	"github.com/ankitpokhrel/jira-cli/api"
+	"github.com/ankitpokhrel/jira-cli/internal/cmdutil"
+	jiraConfig "github.com/ankitpokhrel/jira-cli/internal/config"
+	"github.com/ankitpokhrel/jira-cli/pkg/jira"
+)
+
+const (
+	helpText = `Send authenticated requests to arbitrary Jira API endpoints.
+
+You can use this command to make authenticated API requests to any endpoint in the
+Jira REST API using the currently configured authentication settings.
+
+The endpoint path (like /rest/api/3/project) will be appended to your configured
+Jira server URL.`
+	examples = `# Send a GET request to a custom endpoint
+$ jira api /rest/api/3/project
+
+# Send a POST request with a JSON payload
+$ jira api -X POST /rest/api/3/issue -d '{"fields":{"project":{"key":"DEMO"},"summary":"Test issue","issuetype":{"name":"Task"}}}'
+
+# Use a file as the request body
+$ jira api -X POST /rest/api/3/issue --file payload.json
+
+# Translate customfield_* IDs to their friendly names from config
+$ jira api /rest/api/3/issue/PROJ-123 --translate-fields`
+)
+
+// NewCmdAPI is an api command.
+func NewCmdAPI() *cobra.Command {
+	cmd := cobra.Command{
+		Use:     "api [endpoint]",
+		Short:   "Make authenticated requests to the Jira API",
+		Long:    helpText,
+		Example: examples,
+		Annotations: map[string]string{
+			"cmd:main":  "true",
+			"help:args": "[endpoint]\tEndpoint path to send the request to, will be appended to the configured Jira server URL",
+		},
+		Args: cobra.ExactArgs(1),
+		Run:  runAPI,
+	}
+
+	cmd.Flags().StringP("method", "X", "GET", "HTTP method to use (GET, POST, PUT, DELETE)")
+	cmd.Flags().StringP("data", "d", "", "JSON payload to send with the request")
+	cmd.Flags().String("file", "", "File containing JSON payload to send with the request")
+	cmd.Flags().Bool("raw", false, "Output raw response body without formatting")
+	cmd.Flags().Bool("translate-fields", false, "Translate customfield_* IDs to their friendly names from config")
+
+	return &cmd
+}
+
+// translateCustomFields replaces customfield_* IDs with their friendly names from config.
+func translateCustomFields(data []byte, debug bool) []byte {
+	// Get the custom fields from the config
+	configuredFields, err := getCustomFieldsMapping()
+	if err != nil && debug {
+		fmt.Fprintf(os.Stderr, "Warning: Error getting custom field mapping: %s\n", err)
+		return data
+	}
+
+	if len(configuredFields) == 0 {
+		if debug {
+			fmt.Fprintf(os.Stderr, "No custom field mappings found in config. No translations will be applied.\n")
+		}
+		return data
+	}
+
+	if debug {
+		fmt.Fprintf(os.Stderr, "Found %d custom field mappings in config.\n", len(configuredFields))
+	}
+
+	// Try to detect any customfield_* patterns in the response that aren't in our config
+	unrecognizedFields := make([]string, 0)
+	re := regexp.MustCompile(`"(customfield_\d+)"`)
+	matches := re.FindAllStringSubmatch(string(data), -1)
+
+	fieldSet := make(map[string]bool)
+	for _, match := range matches {
+		if len(match) >= 2 {
+			fieldID := match[1]
+			if _, exists := configuredFields[fieldID]; !exists {
+				fieldSet[fieldID] = true
+			}
+		}
+	}
+
+	for field := range fieldSet {
+		unrecognizedFields = append(unrecognizedFields, field)
+	}
+
+	if len(unrecognizedFields) > 0 && debug {
+		fmt.Fprintf(os.Stderr, "Found %d custom fields in the response that aren't mapped in the config:\n", len(unrecognizedFields))
+		for _, field := range unrecognizedFields {
+			fmt.Fprintf(os.Stderr, "  - %s\n", field)
+		}
+	}
+
+	dataStr := string(data)
+	replacements := 0
+
+	// Replace all occurrences of customfield_* with their friendly names
+	for id, name := range configuredFields {
+		// Replace the field in keys (like "customfield_12345":)
+		pattern := fmt.Sprintf("\"%s\":", id)
+		replacement := fmt.Sprintf("\"%s\":", name)
+		newStr := strings.ReplaceAll(dataStr, pattern, replacement)
+
+		if newStr != dataStr {
+			replacements++
+		}
+
+		dataStr = newStr
+	}
+
+	if debug {
+		fmt.Fprintf(os.Stderr, "Translated %d custom field occurrences in the response.\n", replacements)
+	}
+
+	return []byte(dataStr)
+}
+
+// getCustomFieldsMapping returns a map of custom field IDs to their friendly names.
+func getCustomFieldsMapping() (map[string]string, error) {
+	var configuredFields []jira.IssueTypeField
+
+	err := viper.UnmarshalKey("issue.fields.custom", &configuredFields)
+	if err != nil {
+		return nil, err
+	}
+
+	// Create a map of custom field IDs to their friendly names
+	fieldsMap := make(map[string]string)
+	for _, field := range configuredFields {
+		// Extract the field ID from the key - typically in the format "customfield_XXXXX"
+		if field.Key != "" && strings.HasPrefix(field.Key, "customfield_") {
+			fieldsMap[field.Key] = field.Name
+		}
+	}
+
+	return fieldsMap, nil
+}
+
+// prepareAPIRequest prepares the configuration and request payload.
+func prepareAPIRequest(cmd *cobra.Command) (string, string, []byte, bool, bool, bool, error) {
+	// Check if the environment is initialized properly
+	configFile := viper.ConfigFileUsed()
+	if configFile == "" || !jiraConfig.Exists(configFile) {
+		cmdutil.Failed("Jira CLI is not initialized. Run 'jira init' first.")
+	}
+
+	server := viper.GetString("server")
+	if server == "" {
+		cmdutil.Failed("Jira server URL is not configured. Run 'jira init' with the --server flag.")
+	}
+
+	debug, err := cmd.Flags().GetBool("debug")
+	if err != nil {
+		return "", "", nil, false, false, false, err
+	}
+
+	method, err := cmd.Flags().GetString("method")
+	cmdutil.ExitIfError(err)
+
+	data, err := cmd.Flags().GetString("data")
+	cmdutil.ExitIfError(err)
+
+	file, err := cmd.Flags().GetString("file")
+	cmdutil.ExitIfError(err)
+
+	raw, err := cmd.Flags().GetBool("raw")
+	cmdutil.ExitIfError(err)
+
+	translateFields, err := cmd.Flags().GetBool("translate-fields")
+	cmdutil.ExitIfError(err)
+
+	var payload []byte
+
+	if file != "" && data != "" {
+		cmdutil.Failed("Cannot use both --data and --file")
+	}
+
+	if file != "" {
+		fmt.Printf("Reading payload from file: %s\n", file)
+		payload, err = os.ReadFile(file)
+		cmdutil.ExitIfError(err)
+	} else if data != "" {
+		payload = []byte(data)
+		if debug {
+			fmt.Printf("Request payload: %s\n", data)
+		}
+	}
+
+	return server, method, payload, raw, debug, translateFields, nil
+}
+
+// processResponseBody formats the response body as needed.
+func processResponseBody(body []byte, raw, translateFields, debug bool) []byte {
+	if raw || len(body) == 0 {
+		return body
+	}
+
+	// Check if the response looks like JSON
+	trimmedBody := strings.TrimSpace(string(body))
+	isJSON := (strings.HasPrefix(trimmedBody, "{") && strings.HasSuffix(trimmedBody, "}")) ||
+		(strings.HasPrefix(trimmedBody, "[") && strings.HasSuffix(trimmedBody, "]"))
+
+	if isJSON {
+		// If we need to translate custom fields, do that before pretty printing
+		if translateFields {
+			body = translateCustomFields(body, debug)
+		}
+
+		var prettyJSON bytes.Buffer
+		err := json.Indent(&prettyJSON, body, "", "  ")
+		if err == nil {
+			body = prettyJSON.Bytes()
+		}
+	}
+
+	return body
+}
+
+func runAPI(cmd *cobra.Command, args []string) {
+	server, method, payload, raw, debug, translateFields, err := prepareAPIRequest(cmd)
+	cmdutil.ExitIfError(err)
+
+	endpoint := args[0]
+
+	// Show a progress spinner during the request
+	s := cmdutil.Info("Sending request to Jira API...")
+	defer s.Stop()
+
+	client := api.Client(jira.Config{Debug: debug})
+
+	var resp *http.Response
+	ctx := context.Background()
+	headers := jira.Header{
+		"Accept":       "application/json",
+		"Content-Type": "application/json",
+	}
+
+	// Ensure endpoint starts with a slash
+	if !strings.HasPrefix(endpoint, "/") {
+		endpoint = "/" + endpoint
+	}
+
+	// Combine server URL with the endpoint
+	targetURL := server + endpoint
+	if debug {
+		fmt.Printf("Sending %s request to: %s\n", method, targetURL)
+	}
+	resp, err = client.RequestURL(ctx, method, targetURL, payload, headers)
+
+	s.Stop()
+
+	if err != nil {
+		cmdutil.Failed("Request failed: %s", err)
+	}
+
+	defer func() {
+		if err := resp.Body.Close(); err != nil {
+			cmdutil.Failed("Failed to close response body: %s", err)
+		}
+	}()
+
+	body, err := io.ReadAll(resp.Body)
+	cmdutil.ExitIfError(err)
+
+	// Process the response body with formatting and translation
+	body = processResponseBody(body, raw, translateFields, debug)
+
+	fmt.Printf("HTTP/%d %s\n", resp.StatusCode, resp.Status)
+
+	// Print response headers if debug mode is enabled
+	if debug {
+		fmt.Println("\nResponse Headers:")
+		for k, v := range resp.Header {
+			fmt.Printf("%s: %s\n", k, strings.Join(v, ", "))
+		}
+		fmt.Println()
+	}
+
+	fmt.Println(string(body))
+}
diff --git a/internal/cmd/root/root.go b/internal/cmd/root/root.go
index 85cb9ab1..e98d03ea 100644
--- a/internal/cmd/root/root.go
+++ b/internal/cmd/root/root.go
@@ -8,6 +8,7 @@ import (
 	"github.com/spf13/cobra"
 	"github.com/spf13/viper"
 
+	"github.com/ankitpokhrel/jira-cli/internal/cmd/api"
 	"github.com/ankitpokhrel/jira-cli/internal/cmd/board"
 	"github.com/ankitpokhrel/jira-cli/internal/cmd/completion"
 	"github.com/ankitpokhrel/jira-cli/internal/cmd/epic"
@@ -140,6 +141,7 @@ func addChildCommands(cmd *cobra.Command) {
 		version.NewCmdVersion(),
 		release.NewCmdRelease(),
 		man.NewCmdMan(),
+		api.NewCmdAPI(),
 	)
 }
 
diff --git a/pkg/jira/client.go b/pkg/jira/client.go
index c6435dbc..d32438bb 100644
--- a/pkg/jira/client.go
+++ b/pkg/jira/client.go
@@ -244,6 +244,16 @@ func (c *Client) DeleteV2(ctx context.Context, path string, headers Header) (*ht
 	return c.request(ctx, http.MethodDelete, c.server+baseURLv2+path, nil, headers)
 }
 
+// Delete sends DELETE request to v3 version of the jira api.
+func (c *Client) Delete(ctx context.Context, path string, headers Header) (*http.Response, error) {
+	return c.request(ctx, http.MethodDelete, c.server+baseURLv3+path, nil, headers)
+}
+
+// RequestURL sends a request to an absolute URL with the specified method.
+func (c *Client) RequestURL(ctx context.Context, method, url string, body []byte, headers Header) (*http.Response, error) {
+	return c.request(ctx, method, url, body, headers)
+}
+
 func (c *Client) request(ctx context.Context, method, endpoint string, body []byte, headers Header) (*http.Response, error) {
 	var (
 		req *http.Request