diff --git a/README.md b/README.md
index da86bc4..b6dde62 100644
--- a/README.md
+++ b/README.md
@@ -2,14 +2,58 @@
 
 Learn React.js for *high performance* JavaScript applications.
 
-## Start
+
+## Why?
+
+Deciding which framework/library to adopt for your Web App can be
+a *daunting* task. There are *litterally* hundreds of of
+Frameworks available
+
+
+
+
+We had a few criteria for choosing a
+
+## *What*?
+
+
+
+### Videos:
+
+#### Intro to React
+
+Introduction to React.js (**2 hours**) - A good history lesson of why *Facebook* built React.
+[![Introduction to React.js](https://cloud.githubusercontent.com/assets/194400/12367017/f114d87a-bbd6-11e5-9e7d-2510aa66ca57.png)](https://youtu.be/XxVg_s8xAms "Introduction to React.js")
+
+#### Hot Reloading with Time Travel
+
+If you have built web apps and felt the pain of having to
+re-start each time a change is made you will identify with this:
+
+[![Live React: Hot Reloading with Time Travel](https://cloud.githubusercontent.com/assets/194400/12371630/f7c3c758-bc30-11e5-949a-7b8c9f957269.png)](https://youtu.be/xsSnOQynTHs "Live React: Hot Reloading with Time Travel")
+
+
+#### Rethinking Best Practice
+
+**Pete Hunt**'s ***React: Rethinking Best Practices***
+gives a good (*although biased*) overview of how React is different:
+[![Pete Hunt: React: Rethinking best practices -- JSConf EU 2013](https://cloud.githubusercontent.com/assets/194400/12365803/050e1ff6-bbcf-11e5-8f27-80884b7530c4.png)](https://youtu.be/x7cQ3mrcKaY "Pete Hunt: React: Rethinking best practices -- JSConf EU 2013")
+
+#### Key Takeaways:
+
++ ***Components***, not Templates
++ Re-render, ***don't mutate***
++ **Virtual DOM** is *simple* and *fast*
+
+
+### Reading:
 
 - Getting started: http://facebook.github.io/react/docs/getting-started.html
 (recommends using [JSX](http://jsx.github.io) which is quite bleeding-edge)
 - Tutorial: http://facebook.github.io/react/docs/tutorial.html
 
 
-## Background
+## Overview
 
 React is a JavaScript library for building user interfaces.
 
@@ -34,7 +78,7 @@ boilerplate and is easier to reason about than traditional data binding.
 
 ### Video
 
-+ *Introduction* to React.js: https://www.youtube.com/watch?v=XxVg_s8xAms
++ *Introduction* to React.js: https://www.youtube.com/watch?v=XxVg_s8xAms (*linked to above*)
 + *Thinking* in React: http://tagtree.tv/thinking-in-react (click "maybe later" for video to start)
 + Main List: https://facebook.github.io/react/docs/videos.html
 + Building UIs with ReactJS: http://youtu.be/lAn7GVoGlKU?t=51s
@@ -81,4 +125,90 @@ specifically: http://fb.me/react-0.11.2.min.js
 
 ## React Native
 
-- React.js Conf 2015 Keynote: http://youtu.be/KVZ-P-ZI6W4
+React Native enables you to build on native platforms using a consistent developer experience based on JavaScript and React.
+
++ React.js Conf 2015 Keynote: http://youtu.be/KVZ-P-ZI6W4
++ https://facebook.github.io/react-native/
++ Things I wish I were Told About React Native: http://ruoyusun.com/2015/11/01/things-i-wish-i-were-told-about-react-native.html
+
+> Tip: *Ask* [Niki](https://github.com/nikhilaravi),
+[Jack](https://github.com/jrans),
+[Bes](https://github.com/besarthoxhaj)
+& [Izaak](https://github.com/izaakrogan) about their
+*experience* using React Native to *ship* their first ***iOS App***!
+
+## Background Reading
+
++ React vs. Web Components (Polymer):
+http://programmers.stackexchange.com/questions/225400/pros-and-cons-of-facebooks-react-vs-web-components-polymer
++ "***React Is A Terrible Idea***":
+https://www.pandastrike.com/posts/20150311-react-bad-idea
++ Thinking in React, a step by step screencast tutorial:
+https://youtu.be/mFEoarLnnqM + http://tagtree.tv/thinking-in-react
+(*note: uses older version of React...*)
++ WebPack Started for Designers:
+https://github.com/ArmendGashi/Webpack-starter-for-designers
++ React.js isn’t terrible, but it’s not perfect either:  https://medium.com/@MostlyHarmlessD/react-js-isn-t-terrible-but-it-s-not-perfect-either-8e0065cb2bf8
++ React + Performance = ? (*in-depth article about React vs. Vanilla JS perf): https://aerotwist.com/blog/react-plus-performance-equals-what/
++ ***Slant*** *Comparison* of Web UI Frameworks:
+http://www.slant.co/topics/3286/~javascript-libraries-for-building-a-ui (*Riot still beats React!*)
+
+## Good Features
+
++ Good Developer Tools & Workflow
+
+## The Bad Parts
+
+React was ***not*** our ***first choice*** for
+building web applications because it is not built around the
+**Web Components** ***Standard*** (*the way Polymer is...*)
+and has *several*
+conventions which are *traditionally* considered "***anti-patterns***":
++ "in-line styles" (*in markup*)
++ "CSS in JS" (*see below*)
++ "in-line `onClick` event handlers"
++ Use of `this` context object/keyword *everywhere* (*why is this bad?*)
++ Components mix HTML/JSX Templates in JavaScript
+
+We *understand* and *acknowledge* that in Facebook's case
+it makes sense to include all the code (HTML/JSX, CSS & JavaScript)
+in a *single place* as a *Component*.
+When you have *many* (*tens/hundreds*) of people
+editing your app it can make sense to have everything in
+the same place.
+
+We think React Components *can* (*should*) be written
+with [***accessibility***] in mind and that's where our
+example code differs from that of other tutorials.
+
+
+### Inline Styles
+
+[***Inline Styles***](http://facebook.github.io/react/tips/inline-styles.html)
+Facebook *officially* recommends that people define their
+style as a JavaScript Object e.g:
+```js
+var divStyle = {
+  color: 'white',
+  backgroundImage: 'url(' + imgUrl + ')',
+  WebkitTransition: 'all', // note the capital 'W' here
+  msTransition: 'all' // 'ms' is the only lowercase vendor prefix
+};
+
+ReactDOM.render(<div style={divStyle}>Hello World!</div>, mountNode);
+```
+![react-css-in-js](https://cloud.githubusercontent.com/assets/194400/12389043/5fea3058-bdce-11e5-97ab-d412bc4a40ef.png)
+
+> Read: ***Please, Please Don’t Use “CSS in JS***” *by* [Alex Sharp](https://github.com/ajsharp):
+https://medium.com/@ajsharp/please-please-don-t-use-css-in-js-ffeae26f20f
+> and: https://speakerdeck.com/vjeux/react-css-in-js
+
+### tl;dr
+
+We consider React to be a "*temporary solution*" to the
+problem of building re-useable web components that can be
+rendered on the Server and (*Progressively*) Enhanced on the Client.
+We *expect* a new *Standards-based* Approach to emerge in the
+next 18 months and will adopt it with open arms...
+(*if you know where such a framework/library/pattern is
+  being developed please share a link with us!*)