diff --git a/procedures/apple_store_administration.rst b/procedures/apple_store_administration.rst
new file mode 100644
index 000000000..0d2322db0
--- /dev/null
+++ b/procedures/apple_store_administration.rst
@@ -0,0 +1,49 @@
+==========================
+Apple Store Administration
+==========================
+
+Changing the Account Holder
+===========================
+
+Context
+-------
+
+The Account Holder is a personal account that has unique access to the store. We cannot make it
+a team/mailing account, Apple wants a physical person to own it. The account holder has
+admin rights plus rights to accept terms of service and provide tax information, for
+instance. Such rights are needed when you want to ship paid apps like the Firefox VPN.
+
+Procedure
+---------
+
+1. As an admin, grant the future Account Holder admin rights.
+
+2. As the future Account Holder, make sure you have Apple 2FA enabled. This is not the SMS-flavored 2FA, you need to own an Apple device that is tied to your work account. In order to be sure you enabled it, log back in to https://appstoreconnect.apple.com and see what 2FA method you are presented. If you don't get any SMS, then you're all set.
+
+3. As the current Account Holder, go to https://developer.apple.com/account/#/membership/ and select "Transfer your Account Holder role" (see screenshot). This will trigger a procedure that involves humans and an identity check of the future Account Holder.
+
+.. image:: /procedures/media/apple_account_holder.png
+
+4. To be continued...
+
+
+Responding to Employee Departures
+=================================
+
+Context
+-------
+
+When an employee leaves the company we must remove them from Mozilla's Apple Developer account. There is
+a mailing list that is updated when this happens (ask someone for details), so we don't need to go
+seek out this information ourselves.
+
+Procedure
+---------
+
+1. Log in to the Apple Developer Account with the Apple Agent account.
+
+2. Go to the ``People`` section of App Store Connect: https://appstoreconnect.apple.com/access/users
+
+3. Search the user list for both the departing employees first name, last name, and e-mail address (they may have one or more accounts - so be careful).
+
+4. Reply to the e-mail stating whether or not apple accounts were removed, eg: "2 apple developer accounts removed" or "no apple developer accounts found"
diff --git a/procedures/index.rst b/procedures/index.rst
index d693995fb..ea4b54c09 100644
--- a/procedures/index.rst
+++ b/procedures/index.rst
@@ -16,7 +16,8 @@ Procedures that don't easily fit elsewhere.
     TCW_Process.rst
     TCW_RelEng.rst
     Transitioning.rst
-    mobile_automation_setup
+    mobile_automation_setup.rst
+    apple_store_administration.rst
     misc-operations/*
 
 .. vim: nospell :
diff --git a/procedures/media/apple_account_holder.png b/procedures/media/apple_account_holder.png
new file mode 100644
index 000000000..88f389f63
Binary files /dev/null and b/procedures/media/apple_account_holder.png differ