In the early days of Protocol, Mozilla was developing Firefox as a parent brand for a whole family of products and differentiating Firefox-the-browser from other-things-Firefox by referring to it consistently as "Firefox Browser." Current brand strategy is more often using "Firefox" alone to refer specifically to the browser and moving away from the separate family brand.
We should update the Firefox Browser wordmark in Protocol to read just "Firefox" with the Firefox browser logo. OR, if "Firefox Browser" will still be used occasionally, add a new non-browser wordmark as a variant.
We also need to determine the fate of the family brand.
In the early days of Protocol, Mozilla was developing Firefox as a parent brand for a whole family of products and differentiating Firefox-the-browser from other-things-Firefox by referring to it consistently as "Firefox Browser." Current brand strategy is more often using "Firefox" alone to refer specifically to the browser and moving away from the separate family brand.
We should update the Firefox Browser wordmark in Protocol to read just "Firefox" with the Firefox browser logo. OR, if "Firefox Browser" will still be used occasionally, add a new non-browser wordmark as a variant.
We also need to determine the fate of the family brand.