diff --git a/.changeset/six-jeans-study.md b/.changeset/six-jeans-study.md
new file mode 100644
index 0000000..3409871
--- /dev/null
+++ b/.changeset/six-jeans-study.md
@@ -0,0 +1,5 @@
+---
+"brand-shell": minor
+---
+
+header and footer brandIdentity pattern
diff --git a/.github/workflows/ci.yml b/.github/workflows/ci.yml
index 4478aca..2398d4a 100644
--- a/.github/workflows/ci.yml
+++ b/.github/workflows/ci.yml
@@ -157,7 +157,7 @@ jobs:
         run: bun install --frozen-lockfile
 
       - name: Build Storybook
-        run: bun run build-storybook
+        run: bun run build-storybook -- --stats-json
 
       - name: Run Chromatic
         if: ${{ env.CHROMATIC_PROJECT_TOKEN != '' }}
diff --git a/src/Footer.tsx b/src/Footer.tsx
index a6aac7a..4b1c3d9 100644
--- a/src/Footer.tsx
+++ b/src/Footer.tsx
@@ -53,15 +53,32 @@ export function Footer({ details, theme, className, renderLink }: FooterProps) {
       <div className="brand-shell-footer__inner">
         <div className="brand-shell-footer__top">
           <div className="brand-shell-footer__brand">
-            {normalizedDetails.logoSrc ? (
-              <img
-                src={normalizedDetails.logoSrc}
-                alt={normalizedDetails.logoAlt ?? normalizedDetails.name}
-                className="brand-shell-footer__logo"
-              />
-            ) : (
-              <p className="brand-shell-footer__name">{normalizedDetails.name}</p>
-            )}
+            {(() => {
+              const logoContent = normalizedDetails.logoSrc ? (
+                <img
+                  src={normalizedDetails.logoSrc}
+                  alt={normalizedDetails.logoAlt ?? normalizedDetails.name}
+                  className="brand-shell-footer__logo"
+                />
+              ) : null;
+
+              if (normalizedDetails.homeHref) {
+                return (
+                  <LinkEl
+                    href={normalizedDetails.homeHref}
+                    className="brand-shell-footer__name"
+                    aria-label={`${normalizedDetails.name} home`}
+                    target="_self"
+                  >
+                    {logoContent ?? normalizedDetails.name}
+                  </LinkEl>
+                );
+              }
+
+              return logoContent
+                ? logoContent
+                : <p className="brand-shell-footer__name">{normalizedDetails.name}</p>;
+            })()}
             {normalizedDetails.tagline && <p className="brand-shell-footer__tagline">{normalizedDetails.tagline}</p>}
           </div>
           {navLinks.length > 0 && (
diff --git a/src/core/links.ts b/src/core/links.ts
index 8658b30..2b54dab 100644
--- a/src/core/links.ts
+++ b/src/core/links.ts
@@ -16,6 +16,9 @@ export function normalizeSafeHref(href: unknown): string | undefined {
   }
 
   const protocol = `${schemeMatch[1]?.toLowerCase()}:`;
+  if (protocol === "data:") {
+    return trimmed.startsWith("data:image/") ? trimmed : undefined;
+  }
   if (!ALLOWED_PROTOCOLS.has(protocol)) {
     return undefined;
   }
diff --git a/src/core/validation.test.ts b/src/core/validation.test.ts
index 421ca7b..92bd3e7 100644
--- a/src/core/validation.test.ts
+++ b/src/core/validation.test.ts
@@ -46,6 +46,24 @@ describe("validateBrandDetails", () => {
     expect(result.errors).toContain("details.primaryAction.target must be one of: _blank, _self, _parent, _top.");
   });
 
+  it("allows data:image/ URIs for logoSrc and rejects other data: URIs", () => {
+    const validResult = validateBrandDetails({
+      name: "Brand Shell",
+      logoSrc: "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg'/%3E",
+    });
+    expect(validResult.valid).toBe(true);
+    expect(validResult.normalized?.logoSrc).toBeDefined();
+
+    const invalidResult = validateBrandDetails({
+      name: "Brand Shell",
+      logoSrc: "data:text/html,<h1>xss</h1>",
+    });
+    expect(invalidResult.valid).toBe(false);
+    expect(invalidResult.errors).toContain(
+      "details.logoSrc must use a safe URL/path (http, https, mailto, tel, or relative path).",
+    );
+  });
+
   it("rejects unsafe href protocols", () => {
     const result = validateBrandDetails({
       name: "Brand Shell",
diff --git a/src/stories/Footer.stories.tsx b/src/stories/Footer.stories.tsx
index 068bfb7..ed6235b 100644
--- a/src/stories/Footer.stories.tsx
+++ b/src/stories/Footer.stories.tsx
@@ -144,3 +144,30 @@ export const MobileStackedCtas: Story = {
     },
   },
 };
+
+// Inline SVG logo — no network dependency, works in Chromatic
+const svgLogoSrc =
+  "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 120 32'%3E%3Crect width='120' height='32' rx='6' fill='%230ea5e9'/%3E%3Ctext x='10' y='22' font-family='system-ui%2C sans-serif' font-size='14' font-weight='700' fill='%23fff'%3EBrandShell%3C/text%3E%3C/svg%3E";
+
+export const WithLogo: Story = {
+  args: {
+    details: {
+      ...sharedDetails,
+      logoSrc: svgLogoSrc,
+      logoAlt: "Brand Shell",
+    },
+  },
+};
+
+export const WithLogoAndCustomHeight: Story = {
+  args: {
+    details: {
+      ...sharedDetails,
+      logoSrc: svgLogoSrc,
+      logoAlt: "Brand Shell",
+    },
+    theme: {
+      logoHeight: "1.75rem",
+    },
+  },
+};
diff --git a/src/stories/Header.stories.tsx b/src/stories/Header.stories.tsx
index 87c4625..1987356 100644
--- a/src/stories/Header.stories.tsx
+++ b/src/stories/Header.stories.tsx
@@ -168,3 +168,30 @@ export const MobileStackedCtas: Story = {
     },
   },
 };
+
+// Inline SVG logo — no network dependency, works in Chromatic
+const svgLogoSrc =
+  "data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 120 32'%3E%3Crect width='120' height='32' rx='6' fill='%230ea5e9'/%3E%3Ctext x='10' y='22' font-family='system-ui%2C sans-serif' font-size='14' font-weight='700' fill='%23fff'%3EBrandShell%3C/text%3E%3C/svg%3E";
+
+export const WithLogo: Story = {
+  args: {
+    details: {
+      ...sampleDetails,
+      logoSrc: svgLogoSrc,
+      logoAlt: "Brand Shell",
+    },
+  },
+};
+
+export const WithLogoAndCustomHeight: Story = {
+  args: {
+    details: {
+      ...sampleDetails,
+      logoSrc: svgLogoSrc,
+      logoAlt: "Brand Shell",
+    },
+    theme: {
+      logoHeight: "1.75rem",
+    },
+  },
+};
diff --git a/src/web/index.ts b/src/web/index.ts
index 52a9b37..e0823b4 100644
--- a/src/web/index.ts
+++ b/src/web/index.ts
@@ -362,7 +362,16 @@ function createFooter(
     img.src = details.logoSrc;
     img.alt = details.logoAlt ?? details.name;
     img.className = "brand-shell-footer__logo";
-    brand.append(img);
+    if (details.homeHref) {
+      const identity = createAnchor(details.homeHref, "brand-shell-footer__name", details.name, `${details.name} home`, "_self", undefined, linkFactory);
+      identity.textContent = "";
+      identity.append(img);
+      brand.append(identity);
+    } else {
+      brand.append(img);
+    }
+  } else if (details.homeHref) {
+    brand.append(createAnchor(details.homeHref, "brand-shell-footer__name", details.name, `${details.name} home`, "_self", undefined, linkFactory));
   } else {
     brand.append(createParagraph("brand-shell-footer__name", details.name));
   }
diff --git a/styles/default.css b/styles/default.css
index 0edf867..dff8263 100644
--- a/styles/default.css
+++ b/styles/default.css
@@ -446,6 +446,8 @@
 .brand-shell-footer__name {
   font-size: 1rem;
   font-weight: 600;
+  color: var(--_text);
+  text-decoration: none;
   margin: 0 0 var(--brand-space-sm) 0;
 }