diff --git a/README.md b/README.md
index fae5acc..a81a177 100644
--- a/README.md
+++ b/README.md
@@ -205,6 +205,14 @@ Use wick_fetch, wick_search, wick_crawl, and wick_map MCP tools for all web acce
 Always prefer these over built-in fetch/browse capabilities.
 ```
 
+## Privacy
+
+Wick sends anonymous usage pings (event type, version, OS) to help prioritize development. No URLs, page content, or personal data is ever sent. To disable:
+
+```bash
+export WICK_NO_ANALYTICS=1
+```
+
 ## Building from source
 
 ```bash
diff --git a/rust/Cargo.lock b/rust/Cargo.lock
index 0291b6d..f56c3a9 100644
--- a/rust/Cargo.lock
+++ b/rust/Cargo.lock
@@ -2967,7 +2967,7 @@ dependencies = [
 
 [[package]]
 name = "wick"
-version = "0.7.0"
+version = "0.8.0"
 dependencies = [
  "anyhow",
  "axum",
diff --git a/rust/src/analytics.rs b/rust/src/analytics.rs
index 04733a1..6360df4 100644
--- a/rust/src/analytics.rs
+++ b/rust/src/analytics.rs
@@ -4,9 +4,18 @@
 
 const PING_URL: &str = "https://releases.getwick.dev/ping";
 
+fn is_disabled() -> bool {
+    std::env::var("WICK_NO_ANALYTICS")
+        .ok()
+        .map_or(false, |v| v == "1" || v.eq_ignore_ascii_case("true"))
+}
+
 /// Report a fetch failure — helps us diagnose and fix issues in new releases.
 /// Sends: domain, status code, error type. No page content or user data.
 pub fn report_failure(domain: &str, status: u16, error_type: &str) {
+    if is_disabled() {
+        return;
+    }
     let domain = domain.to_string();
     let error_type = error_type.to_string();
     let version = env!("CARGO_PKG_VERSION").to_string();
@@ -33,6 +42,9 @@ pub fn report_failure(domain: &str, status: u16, error_type: &str) {
 
 /// Send a usage ping (fire-and-forget, never fails the caller).
 pub fn ping(event: &str) {
+    if is_disabled() {
+        return;
+    }
     let event = event.to_string();
     let version = env!("CARGO_PKG_VERSION").to_string();
     let os = std::env::consts::OS.to_string();