Jetpack SEO

The visibility command center for WordPress sites in the agentic web — a unified wp-admin screen that consolidates SEO, sitemaps, AI discoverability, and site verification settings across all site types (self-hosted, Atomic/WoW, Simple).

This package is built up across a stacked series of PRs (see #48154 for the split plan). It currently provides, on a wp-admin page registered at admin.php?page=jetpack-seo (gated on the seo-tools module being active):

• Overview — a dashboard with Site visibility, Site verification, and Content SEO cards. The visibility/verification cards deep-link into the matching Settings sections; Content SEO shows factual coverage rings (custom description, schema type set) with literal counts.
• Settings — search-engine indexing, the XML sitemap (with a "View sitemap" link once it's generated; the toggle is disabled while indexing is blocked, since a sitemap can't be served then), canonical URLs, the title structure for all page types (front page, posts, pages, tags, archives), the front-page description, and site verification codes, plus read-only search & social previews of the home page (Google / Facebook / X).
• Content — a DataViews list of published posts and pages showing each post's SEO state (schema type, meta description set, search visibility). Rows link to the Gutenberg editor and open a per-post SEO inspector (custom title, description, schema type, noindex, SERP preview) in the dashboard sidebar. Filters for post type, schema type, description state, and search visibility run client-side over the merged set. The Schema type control and SEO columns also appear in the block editor and edit.php post-list tables respectively. JSON-LD (Article / FAQ) is emitted on wp_head.
• AI — the AI SEO Enhancer toggle.

(llms.txt and AI-crawler management land in separate Phase 1 projects.)

Architecture

Built as a @wordpress/build (wp-build) dashboard, the pattern shared by recently-shipped Jetpack admin pages (Podcast, Scan, Forms, Newsletter):

• PHP: Automattic\Jetpack\SEO\Initializer registers the admin menu via Admin_Menu::add_menu(), loads wp-build's generated bundle (build/build.php + WP_Build_Polyfills::register()), and bootstraps the app's initial state. Because the user-facing slug (jetpack-seo) differs from wp-build's page slug (jetpack-seo-dashboard), the screen id is aliased on current_screen so wp-build's auto-generated enqueue callback fires.
• React: an ES-module bundle. Each top-level view (Overview, Settings, Content, AI) is its own @wordpress/route route under routes/, exporting a stage — the per-route pattern shared with Forms. The Content route also exports an inspector (the per-post SEO editor), rendered in wp-build's native Stage/Inspector sidebar when a post is selected (?postId=). A shared shell (_inc/dashboard/dashboard-page + dashboard-nav) renders the AdminPage chrome from @automattic/jetpack-components and the route-based tab navigation, so every route gets the same header, tabs and footer. UI uses @wordpress/components, @wordpress/ui, and @wordpress/icons.
• Data: read-only initial state for the routes is bootstrapped server-side onto window.JetpackScriptData.seo.{overview,settings,google_verify,ai,site} via the jetpack_admin_js_script_data filter (Initializer::inject_script_data()) and read synchronously on the client through @automattic/jetpack-script-data. wp-build pages load as ES modules, so wp_localize_script can't bootstrap them — the script-data layer is the supported channel. The Content route fetches posts and pages live from core /wp/v2/posts and /wp/v2/pages (no custom endpoint), with SEO meta returned via registered show_in_rest post meta; the inspector writes through the same core post endpoint. The package registers no REST controller of its own: Settings writes reuse the existing /jetpack/v4/settings endpoint (and core /wp/v2/settings for the blog_public search-engine-visibility option).

Development

# Build once (from the repo root)
jetpack build packages/seo

# Watch mode
pnpm --filter='@automattic/jetpack-seo' run watch

# Typecheck
pnpm --filter='@automattic/jetpack-seo' run typecheck

# Tests
pnpm --filter='@automattic/jetpack-seo' run test

The built JS/CSS lives in build/ and is included in the vendored Jetpack plugin distribution via .gitattributes (/build/** production-include).