ManuelCLopes · ManuelCLopes · Mar 5, 2026 · Mar 5, 2026 · Mar 5, 2026 · Mar 5, 2026
@@ -3,11 +3,41 @@
   <head>
     <meta charset="UTF-8" />
     <meta name="viewport" content="width=device-width, initial-scale=1.0, maximum-scale=1" />
-    <title>Local Competitor Analyzer | Business Intelligence Tool</title>
-    <meta name="description" content="Analyze your local business competition with AI-powered insights. Discover nearby competitors, get strategic recommendations, and make data-driven decisions." />
-    <meta property="og:title" content="Local Competitor Analyzer" />
-    <meta property="og:description" content="AI-powered local business competition analysis tool" />
+    <title>Competitor Analysis Tool for Local Businesses | Competitor Watcher</title>
+    <meta name="description" content="Competitor Watcher is a free competitor analysis tool for local businesses. Run competitive analysis, benchmark nearby competitors, and get AI-powered market insights." />
+    <meta name="keywords" content="competitor analysis, competitive analysis tool, competitor analysis software, competitive intelligence, local market analysis, local SEO competitor analysis, market intelligence software" />
+    <meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1" />
+    <link rel="canonical" href="https://competitorwatcher.pt/" />
+
+    <meta property="og:title" content="Competitor Analysis Tool for Local Businesses | Competitor Watcher" />
+    <meta property="og:description" content="Run competitor analysis for any location, compare local competitors, and get actionable AI insights." />
     <meta property="og:type" content="website" />
+    <meta property="og:site_name" content="Competitor Watcher" />
+    <meta property="og:url" content="https://competitorwatcher.pt/" />
+    <meta property="og:image" content="https://competitorwatcher.pt/og-image.png" />
+
+    <meta name="twitter:card" content="summary_large_image" />
+    <meta name="twitter:title" content="Competitor Analysis Tool for Local Businesses | Competitor Watcher" />
+    <meta name="twitter:description" content="Free competitor analysis software for local businesses with AI market insights." />
+    <meta name="twitter:image" content="https://competitorwatcher.pt/og-image.png" />
+
+    <script type="application/ld+json">
+      {
+        "@context": "https://schema.org",
+        "@type": "SoftwareApplication",
+        "name": "Competitor Watcher",
+        "applicationCategory": "BusinessApplication",
+        "operatingSystem": "Web",
+        "url": "https://competitorwatcher.pt/",
+        "description": "Competitor Watcher is a free competitor analysis tool for local businesses that need competitive intelligence and local market analysis.",
+        "keywords": "competitor analysis, competitive analysis tool, competitor analysis software, competitive intelligence, local market analysis",
+        "offers": {
+          "@type": "Offer",
+          "price": "0",
+          "priceCurrency": "EUR"
+        }
+      }
+    </script>
     <link rel="icon" type="image/png" href="/favicon.png" />
     <link rel="preconnect" href="https://fonts.googleapis.com">
     <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin>
@@ -17,4 +47,4 @@
     <div id="root"></div>
     <script type="module" src="/src/main.tsx"></script>
   </body>
-</html>
+</html>
@@ -0,0 +1,21 @@
+# Competitor Watcher
+> Competitor Watcher is a free competitor analysis platform for local businesses.
+
+## Summary
+- Product: AI-powered competitor analysis and competitive intelligence software.
+- Primary users: Local businesses, agencies, and operators who need fast market visibility.
+- Core use cases: competitor research, local market analysis, review intelligence, and tactical recommendations.
+
+## Public pages
+- Homepage: https://competitorwatcher.pt/
+- Support: https://competitorwatcher.pt/support
+- Privacy policy: https://competitorwatcher.pt/privacy-policy
+- Cookie policy: https://competitorwatcher.pt/cookie-policy
+- Sitemap: https://competitorwatcher.pt/sitemap.xml
+
+## Access notes
+- Main product workflows require authentication in /dashboard.
+- Public API routes live under /api/* and are rate-limited.
+
+## Keywords
+competitor analysis, competitive analysis tool, competitor analysis software, competitive intelligence, local market analysis, competitor tracking
@@ -1,4 +1,16 @@
 User-agent: *
 Allow: /
+Allow: /login
+Allow: /register
+Allow: /support
+Allow: /privacy-policy
+Allow: /cookie-policy
+Allow: /llms.txt
+Disallow: /dashboard
+Disallow: /settings
+Disallow: /admin
+Disallow: /admin/
+Disallow: /api/
+Disallow: /r/
 
 Sitemap: https://competitorwatcher.pt/sitemap.xml
@@ -2,37 +2,37 @@
 <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
   <url>
     <loc>https://competitorwatcher.pt/</loc>
-    <lastmod>2024-03-20</lastmod>
     <changefreq>weekly</changefreq>
     <priority>1.0</priority>
   </url>
+  <url>
     <loc>https://competitorwatcher.pt/login</loc>
-    <lastmod>2024-03-20</lastmod>
     <changefreq>monthly</changefreq>
-    <priority>0.8</priority>
+    <priority>0.6</priority>
   </url>
   <url>
     <loc>https://competitorwatcher.pt/register</loc>
-    <lastmod>2024-03-20</lastmod>
     <changefreq>monthly</changefreq>
-    <priority>0.8</priority>
+    <priority>0.6</priority>
   </url>
   <url>
     <loc>https://competitorwatcher.pt/support</loc>
-    <lastmod>2024-03-20</lastmod>
     <changefreq>monthly</changefreq>
     <priority>0.7</priority>
   </url>
   <url>
     <loc>https://competitorwatcher.pt/privacy-policy</loc>
-    <lastmod>2024-03-20</lastmod>
     <changefreq>yearly</changefreq>
-    <priority>0.5</priority>
+    <priority>0.4</priority>
   </url>
   <url>
     <loc>https://competitorwatcher.pt/cookie-policy</loc>
-    <lastmod>2024-03-20</lastmod>
     <changefreq>yearly</changefreq>
+    <priority>0.4</priority>
+  </url>
+  <url>
+    <loc>https://competitorwatcher.pt/llms.txt</loc>
+    <changefreq>monthly</changefreq>
     <priority>0.5</priority>
   </url>
 </urlset>
@@ -415,8 +415,8 @@
     "perMonth": "/month"
   },
   "quickSearch": {
-    "title": "Discover Your Local Competition",
-    "subtitle": "Analyze competitors in any location instantly",
+    "title": "Competitor Analysis for Local Businesses",
+    "subtitle": "Run instant competitor research and competitive analysis in any location",
     "addressPlaceholder": "Enter business address",
     "selectType": "Business type",
     "selectRadius": "Search radius",
@@ -900,4 +900,4 @@
     "generationStarted": "Report Generation Started",
     "generationStartedDesc": "We are generating your report in the background. You will be notified when it is ready."
   }
-}
+}
@@ -416,8 +416,8 @@
     "perMonth": "/mês"
   },
   "quickSearch": {
-    "title": "Descubra a Sua Concorrência Local",
-    "subtitle": "Analise concorrentes em qualquer localização instantaneamente",
+    "title": "Análise de Concorrência para Negócios Locais",
+    "subtitle": "Faça análise competitiva em qualquer localização em segundos",
     "addressPlaceholder": "Introduza a morada do negócio",
     "selectType": "Tipo de negócio",
     "selectRadius": "Raio de pesquisa",
@@ -899,4 +899,4 @@
     "generationStarted": "Geração de Relatório Iniciada",
     "generationStartedDesc": "Estamos a gerar o seu relatório em segundo plano. Será notificado quando estiver pronto."
   }
-}
+}
@@ -202,6 +202,14 @@
   line-height: 1.6;
 }
 
+.hero-intent-text {
+  max-width: 860px;
+  margin: 0 auto 2rem;
+  font-size: 0.975rem;
+  line-height: 1.6;
+  color: rgba(255, 255, 255, 0.92);
+}
+
 .hero-features {
   display: flex;
   flex-direction: column;

@@ -26,8 +26,24 @@ import { usePricingModal } from "@/context/PricingModalContext";
 
 export default function LandingPage() {
   const { isAuthenticated, isLoading } = useAuth();
-  const { t } = useTranslation();
+  const { t, i18n } = useTranslation();
   const { openPricing } = usePricingModal();
+  const language = i18n?.language ?? "en";
+  const siteUrl = "https://competitorwatcher.pt";
+  const canonicalUrl = `${siteUrl}/`;
+  const seoTitle = "Competitor Analysis Tool for Local Businesses | Competitor Watcher";
+  const seoDescription = "Competitor Watcher is a free competitor analysis platform for local businesses. Discover competitors, benchmark your market, and get actionable AI insights.";
+  const seoKeywords = "competitor analysis, competitive analysis tool, competitor analysis software, competitive intelligence, local market analysis, competitor tracking, market intelligence software";
+  const ogLocale =
+    language === "pt"
+      ? "pt_PT"
+      : language === "es"
+        ? "es_ES"
+        : language === "fr"
+          ? "fr_FR"
+          : language === "de"
+            ? "de_DE"
+            : "en_US";
 
   // Quick search state
   const [isSearching, setIsSearching] = useState(false);
@@ -212,23 +228,27 @@ export default function LandingPage() {
   return (
     <div className="landing-page">
       <Helmet>
-        <title>Competitor Watcher - Análise de Concorrência Local com IA</title>
-        <meta name="description" content="Analise a concorrência do seu negócio local com inteligência artificial. Descubra concorrentes, obtenha insights estratégicos e tome decisões baseadas em dados." />
-        <meta name="keywords" content="análise de concorrência, inteligência artificial, negócios locais, estratégia de mercado, competidores" />
+        <title>{seoTitle}</title>
+        <meta name="description" content={seoDescription} />
+        <meta name="keywords" content={seoKeywords} />
+        <meta name="robots" content="index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1" />
+        <link rel="canonical" href={canonicalUrl} />
 
         {/* Open Graph / Facebook */}
         <meta property="og:type" content="website" />
-        <meta property="og:url" content="https://competitorwatcher.pt/" />
-        <meta property="og:title" content="Competitor Watcher - Análise de Concorrência Local" />
-        <meta property="og:description" content="Descubra e analise os seus concorrentes locais com o poder da IA." />
-        <meta property="og:image" content="https://competitorwatcher.pt/og-image.png" />
+        <meta property="og:site_name" content="Competitor Watcher" />
+        <meta property="og:url" content={canonicalUrl} />
+        <meta property="og:title" content={seoTitle} />
+        <meta property="og:description" content={seoDescription} />
+        <meta property="og:image" content={`${siteUrl}/og-image.png`} />
+        <meta property="og:locale" content={ogLocale} />
 
         {/* Twitter */}
         <meta property="twitter:card" content="summary_large_image" />
-        <meta property="twitter:url" content="https://competitorwatcher.pt/" />
-        <meta property="twitter:title" content="Competitor Watcher - Análise de Concorrência Local" />
-        <meta property="twitter:description" content="Descubra e analise os seus concorrentes locais com o poder da IA." />
-        <meta property="twitter:image" content="https://competitorwatcher.pt/og-image.png" />
+        <meta property="twitter:url" content={canonicalUrl} />
+        <meta property="twitter:title" content={seoTitle} />
+        <meta property="twitter:description" content={seoDescription} />
+        <meta property="twitter:image" content={`${siteUrl}/og-image.png`} />
 
         {/* Structured Data */}
         <script type="application/ld+json">
@@ -238,12 +258,31 @@ export default function LandingPage() {
             "name": "Competitor Watcher",
             "applicationCategory": "BusinessApplication",
             "operatingSystem": "Web",
+            "url": canonicalUrl,
+            "keywords": seoKeywords,
+            "featureList": [
+              "Competitor analysis for local businesses",
+              "Competitive intelligence dashboard",
+              "Local market trend detection",
+              "Review and sentiment analysis",
+              "AI-generated action recommendations"
+            ],
             "offers": {
               "@type": "Offer",
               "price": "0",
               "priceCurrency": "EUR"
             },
-            "description": "AI-powered local business competition analysis tool."
+            "description": seoDescription
+          })}
+        </script>
+        <script type="application/ld+json">
+          {JSON.stringify({
+            "@context": "https://schema.org",
+            "@type": "WebSite",
+            "name": "Competitor Watcher",
+            "url": canonicalUrl,
+            "description": seoDescription,
+            "inLanguage": ["en", "pt", "es", "fr", "de"]
           })}
         </script>
       </Helmet>
@@ -290,6 +329,12 @@ export default function LandingPage() {
           <p className="hero-subheadline" data-testid="hero-subheadline">
             {t('quickSearch.subtitle')}
           </p>
+          <p className="hero-intent-text" data-testid="hero-intent-text">
+            {t("quickSearch.seoIntent", {
+              defaultValue:
+                "Competitor Watcher is a free competitor analysis tool and competitive intelligence platform for local businesses. Compare nearby competitors, track market shifts, and get actionable recommendations.",
+            })}
+          </p>
 
           {/* Quick Search Form */}
           <Form {...form}>

@@ -170,18 +170,34 @@ test.describe('Dashboard Business Management Flow', () => {
 
         // Now address is "verified" (pending status), select type
         await page.getByTestId('select-business-type').click();
-        await page.getByTestId('option-type-restaurant').click();
+        const restaurantOption = page.getByTestId('option-type-restaurant').first();
+        await expect(restaurantOption).toBeVisible({ timeout: 10000 });
+        await restaurantOption.click({ force: true });
+        await expect(page.getByTestId('select-business-type')).toContainText(/Restaurant|Restaurante/i);
 
         // Submit
         // We need to update the GET mock to include the new business for the UI to update optimistically or on refetch?
         // Actually, TanStack Query usually invalidates key 'businesses'.
         // Let's update the GET mock dynamically for the next fetch.
 
 
+        const createPromise = page.waitForResponse((response) =>
+            response.url().includes('/api/businesses') &&
+            response.request().method() === 'POST' &&
+            response.status() === 200
+        );
+        const refetchPromise = page.waitForResponse((response) =>
+            /\/api\/businesses(\?|$)/.test(response.url()) &&
+            response.request().method() === 'GET' &&
+            response.status() === 200
+        );
+
         await page.getByTestId('button-submit-business').click({ force: true });
+        await createPromise;
+        await refetchPromise;
 
         // Verify it appears in the list
-        await expect(page.getByText('New Pizza Place')).toBeVisible();
+        await expect(page.getByRole('heading', { name: 'New Pizza Place' })).toBeVisible({ timeout: 10000 });
     });
 
     test('can edit an existing business', async ({ page }) => {

@@ -123,12 +123,16 @@ test.describe('Internationalization Thoroughness', () => {
         await langSelector.click();
         await page.getByTestId('button-lang-en').click();
 
-        await expect(page.getByRole('heading', { name: /Discover Your Local Competition/i })).toBeVisible();
+        await expect(
+            page.getByRole('heading', { name: /Competitor Analysis for Local Businesses|Discover Your Local Competition/i })
+        ).toBeVisible();
 
         // Switch to PT
         await langSelector.click();
         await page.getByTestId('button-lang-pt').click();
 
-        await expect(page.getByRole('heading', { name: /Descubra a sua Concorrência Local/i })).toBeVisible();
+        await expect(
+            page.getByRole('heading', { name: /Análise de Concorrência para Negócios Locais|Descubra a sua Concorrência Local/i })
+        ).toBeVisible();
     });
 });
@@ -10,7 +10,11 @@ test.describe('SEO & Accessibility', () => {
 
         // Meta description
         const description = page.locator('meta[name="description"]').first();
-        await expect(description).toHaveAttribute('content', /Analyze|concorrência/i, { timeout: 10000 });
+        await expect(description).toHaveAttribute(
+            'content',
+            /competitor analysis|Analyze|concorr[eê]ncia/i,
+            { timeout: 10000 }
+        );
 
         // OpenGraph tags
         const ogTitle = page.locator('meta[property="og:title"]').first();

@@ -68,7 +68,9 @@ test.describe('Support & Settings Flows', () => {
 
         // Verify toast or updated state
         // When switching to PT, the toast should be in PT
-        await expect(page.getByText('Idioma atualizado')).toBeVisible({ timeout: 5000 });
+        await expect(
+            page.getByRole('status').filter({ hasText: /Idioma atualizado|Language updated/i }).first()
+        ).toBeVisible({ timeout: 5000 });
     });
 
     test('authenticated user can update profile', async ({ page }) => {
@@ -123,4 +125,3 @@ test.describe('Support & Settings Flows', () => {
     });
 
 });
-