Revert "Handbook: edits to LinkedIn, content, brand & product announcements pages (#18144)"

[ivanagas]

Reverts #18144.

This restores the handbook LinkedIn, content, brand (in-practice & tone), and product announcements pages to their state before that PR was merged.

Reverted commit: f147e28

🤖 Generated with Claude Code

[github-actions]

Deploy preview

Status	Details	Updated (UTC)
🟢 Ready	View preview	Jul 03, 2026 10:04PM

[github-actions]

Vale prose linter → found 9 errors, 39 warnings, 2 suggestions in your markdown

Full report → Copy the linter results into an LLM to batch-fix issues.

Linter being weird? Update the rules!

contents/handbook/brand/in-practice.md — 0 errors, 10 warnings, 2 suggestions

Line	Severity	Message	Rule
9:4	warning	'Website (posthog.com)' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase
9:13	warning	Use 'PostHog' instead of 'posthog'.	Vale.Terms
33:20	warning	'Runde' is a possible misspelling.	PostHogBase.Spelling
44:16	warning	'dialogs' is a possible misspelling.	PostHogBase.Spelling
127:22	suggestion	Prefer 'proper nouns or their/theirs' over 'his'.	PostHogBase.Inclusivity
127:42	suggestion	Prefer 'proper nouns or they' over 'he'.	PostHogBase.Inclusivity
134:35	warning	'logomark' is a possible misspelling.	PostHogBase.Spelling
134:59	warning	'wordmark' is a possible misspelling.	PostHogBase.Spelling
134:98	warning	'logomark' is a possible misspelling.	PostHogBase.Spelling
134:131	warning	'wordmark' is a possible misspelling.	PostHogBase.Spelling
135:33	warning	'logomark' is a possible misspelling.	PostHogBase.Spelling
142:4	warning	'YouTube & video' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase

contents/handbook/brand/tone.md — 1 errors, 3 warnings, 0 suggestions

Line	Severity	Message	Rule
42:29	warning	'C'mon' is a possible misspelling.	PostHogBase.Spelling
63:12	warning	'don'ts' is a possible misspelling.	PostHogBase.Spelling
69:4	warning	Capitalize 'Feature Flags' for PostHog's product. Use 'Feature flags' for the general industry concept.	PostHogBase.ProductNames
75:105	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash

contents/handbook/content/index.md — 0 errors, 4 warnings, 0 suggestions

Line	Severity	Message	Rule
24:51	warning	'PDFs' is a possible misspelling.	PostHogBase.Spelling
52:285	warning	'snackable' is a possible misspelling.	PostHogBase.Spelling
65:77	warning	Use 'PostHog' instead of 'posthog'.	Vale.Terms
73:5	warning	'1. SEO' heading should be in sentence case, and product names should be capitalized.	PostHogBase.SentenceCase

contents/handbook/content/linkedin.md — 8 errors, 16 warnings, 0 suggestions

Line	Severity	Message	Rule
12:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
13:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
14:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
15:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
16:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
17:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
18:69	warning	'deepdive' is a possible misspelling.	PostHogBase.Spelling
19:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	PostHogBase.EnDash
28:29	error	'either' is repeated!	Vale.Repetition
61:4	warning	'Gergely' is a possible misspelling.	PostHogBase.Spelling
61:12	warning	'Orosz' is a possible misspelling.	PostHogBase.Spelling
63:8	warning	'Orbach' is a possible misspelling.	PostHogBase.Spelling
65:10	warning	'Rachitsky' is a possible misspelling.	PostHogBase.Spelling
69:4	warning	'Aakash' is a possible misspelling.	PostHogBase.Spelling
73:10	warning	'Huryn' is a possible misspelling.	PostHogBase.Spelling
75:4	warning	'Luca' is a possible misspelling.	PostHogBase.Spelling
75:9	warning	'Rossi' is a possible misspelling.	PostHogBase.Spelling
79:4	warning	'Alexandre' is a possible misspelling.	PostHogBase.Spelling
79:14	warning	'Zajac' is a possible misspelling.	PostHogBase.Spelling
81:4	warning	'Gregor' is a possible misspelling.	PostHogBase.Spelling
81:11	warning	'Ojstersek' is a possible misspelling.	PostHogBase.Spelling
85:4	warning	'Ashish' is a possible misspelling.	PostHogBase.Spelling
85:11	warning	'Pratap' is a possible misspelling.	PostHogBase.Spelling
85:68	warning	'Algomaster' is a possible misspelling.	PostHogBase.Spelling

contents/handbook/marketing/product-announcements.md — 0 errors, 6 warnings, 0 suggestions

Line	Severity	Message	Rule
7:162	warning	Use 'PostHog' instead of 'posthog'.	Vale.Terms
41:46	warning	Capitalize 'Surveys' for PostHog's product. Use 'surveys' for the general industry concept.	PostHogBase.ProductNames
58:1	warning	'Comms' is a possible misspelling.	PostHogBase.Spelling
80:12	warning	Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept.	PostHogBase.ProductNames
80:30	warning	Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept.	PostHogBase.ProductNames
88:177	warning	'comms' is a possible misspelling.	PostHogBase.Spelling

[github-actions]

Bundle report

Total JS (gzip)

6.29 MiB (no change)

Eager graph (static-import closure per entrypoint)

Entrypoint	Eager size	Budget	Modules
✅ app	24.22 MiB (no change)	report-only	5516

Largest modules in the app closure

Module	Size
css ./node_modules/.pnpm/css-loader@5.2.7_webpack@5.101.3/node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[1]!./node_modules/.pnpm/postcss-loader@4.3.0_postcss@8.5.6_webpack@5.101.3/node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[2]!./src/styles/global.css	708.1 KiB
./src/components/Stickers/Stickers.tsx	696.4 KiB
./.cache/caches/gatsby-plugin-mdx/mdx-scopes-dir/31a094f140f119e73085d847ae81b99b.js + 2 modules	584.2 KiB
./node_modules/.pnpm/@radix-ui+react-icons@1.3.2_react@18.3.1/node_modules/@radix-ui/react-icons/dist/react-icons.esm.js	481.4 KiB
./node_modules/.pnpm/@codemirror+view@6.38.2/node_modules/@codemirror/view/dist/index.js	458.1 KiB
./node_modules/.pnpm/rehype-raw@7.0.0/node_modules/rehype-raw/lib/index.js + 29 modules	395.1 KiB
./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.cjs.js	364.8 KiB
./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.es.js	354.8 KiB
./src/hooks/useCustomers.tsx + 54 modules	353.9 KiB
./node_modules/.pnpm/react-markdown@8.0.7_@types+react@16.14.66_react@18.3.1/node_modules/react-markdown/lib/react-markdown.js + 88 modules	351.4 KiB
./node_modules/.pnpm/cloudinary-core@2.14.0_lodash@4.17.21/node_modules/cloudinary-core/cloudinary-core.js	281.9 KiB
./src/components/ProductComparisonTable/index.tsx + 116 modules	267.6 KiB
./node_modules/.pnpm/@codesandbox+sandpack-react@2.20.0_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@codesandbox/sandpack-react/dist/index.mjs	266.6 KiB
./node_modules/.pnpm/d3@7.9.0/node_modules/d3/src/index.js + 208 modules	247.4 KiB
./src/components/Pricing/PricingSlider/Slider.tsx + 87 modules	239.9 KiB

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Eager-graph budgets are report-only until a baseline is established. Sizes are gzip of public/**/*.js; eager size is webpack module source bytes.