feat(marketing): social proof, freshness cues & B2B page refactor#69
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Apply marketing-psychology improvements across the public surfaces, mostly
by surfacing assets the app already had but wasn't showing.
- Reviews (social proof): render star ratings under the PDP title and a
reviews list; the data was fetched but previously used only for JSON-LD.
New StarRating + ProductReviews components.
- Freshness/urgency: noon order-cutoff badge on the e-shop header; reframe
PDP pickup dates from a restriction ("len v tychto dnoch") to a freshness
cue ("Cerstve na vyzdvihnutie").
- Hero: replace the second emotional line with an orientation subline
(Presov a Kosice) and add a glass "skip the queue" badge under the CTAs.
- Checkout: prominent pay-on-pickup reassurance shown when "Pri vyzdvihnuti"
is selected (replaces the muted description).
- B2B page: outcome-led hero with risk-reversal microcopy, authority band
(cafes we supply), outcome-framed benefits + delivery, FAQ surfaced from
JSON-LD, reused ApplyCta with reassurance.
- Copy polish: fix Slovak diacritics in the B2B CTA and registration banner.
Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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- e-shop: "lakomky" -> "lákocinky" (the brand's word used everywhere else; "lakomky" was the only occurrence in the codebase) - registration banner: drop the duplicated "obľúbené" and tighten the benefit line Co-Authored-By: Claude Opus 4.8 (1M context) <noreply@anthropic.com>
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Summary
Marketing-psychology pass over the public surfaces. The theme: surface assets the app already had but wasn't showing, and reframe defensive copy into benefits.
Changes
Social proof (reviews)
StarRating+ProductReviewscomponents.Overený nákupbadges.Freshness & urgency
Objednajte do 12:00 a vyzdvihnite zajtra(realORDER_CUTOFF_HOUR = 12).Dostupné len v týchto dňoch) to a freshness cue (Čerstvé na vyzdvihnutie).Hero
Chlieb z pece, závin z rúk, káva z lásky→Remeselná pekáreň v Prešove a Košiciach(orientation + local intent), keepingS láskou ku kváskuas the emotional hook.Objednajte online, vyzdvihnite bez čakania.Checkout
Pri vyzdvihnutíis selected (replaces the muted description). Pay-on-pickup is currently the only method.B2B page (full refactor)
Čerstvé pečivo pre vašu prevádzku) with risk-reversal microcopy (Bez záväzku · odpoveď do 2 pracovných dní).Dodávka každé ráno(reliability).Copy polish
Notes
registrationBannerandbrandStorySectionare flagged off; those fixes are ready for when they're re-enabled. B2B CTA and B2B page are live.getProducts()).Verification
pnpm typecheck✓🤖 Generated with Claude Code