Improve landing page clarity: sharper tagline, What We Do section, tighter spacing#21
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rubrot0 wants to merge 1 commit intoRubricLab:mainfrom
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Improve landing page clarity: sharper tagline, What We Do section, tighter spacing#21rubrot0 wants to merge 1 commit intoRubricLab:mainfrom
rubrot0 wants to merge 1 commit intoRubricLab:mainfrom
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…roll button, tighten spacing - Replace generic hero tagline with something specific to Rubric's identity - Add a 'What we do' section with three capabilities between hero and testimonials - Rename 'See our work' scroll button to 'What people say' (it scrolls to testimonials) - Reduce vertical spacing from space-y-40 to space-y-24, remove min-h-screen from content section
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Changes
1. Sharper hero tagline
Before: "We're an applied AI Lab helping companies build intelligent applications"
After: "We ship AI products — from prototype to production — for companies that need to move fast."
The original could describe any AI consultancy. The new version communicates speed, end-to-end delivery, and a bias toward action — which matches Rubric's actual positioning.
2. New "What we do" section
Added a lightweight three-column capabilities section between the hero and testimonials:
This gives visitors a quick understanding of Rubric's services before they hit social proof.
3. Fixed scroll button label
Changed "See our work ↓" to "What people say ↓" — the button scrolls to the testimonials section, not a portfolio. The label now matches the destination.
4. Tightened vertical spacing
space-y-40→space-y-24on the main content sectionmin-h-screenfrom the content wrapper (hero still gets full viewport height)The page felt very stretched for its content density. These changes make it feel more cohesive without changing the minimal aesthetic.