The main objective of this analysis is to aid Rockbuster's shift from a physical movie rental business to an online video rental platform by leveraging data-driven insights. These insights will help shape the company's strategy for 2020 market!
What was the average rental duration for all videos? Which movies contributed the most and least to revenue gain? Do sales figures vary between geographical regions? In which countries are Rockbuster’s customers based? Where are customers with a high lifetime value located? What movie genres generate the most revenue?
pgAdmin4: For managing PostgreSQL databases. PostgreSQL: Relational database management system (RDBMS) used to store and query Rockbuster's data. Tableau Public: Platform for creating and sharing interactive data visualizations.
The dataset includes comprehensive information on Rockbuster’s film inventory, customer profiles, and payment transactions.
https://public.tableau.com/app/profile/fnu.tanu.shree/viz/RockbusterCustomerswithhighlifetimevalue/Dashboard1 https://public.tableau.com/app/profile/fnu.tanu.shree/viz/Customerlocationandcountaroundtheworld/Sheet1