Every pixel has a purpose. Every design tells a story. I make sure they're worth telling.
With 20 years in digital design and transformation, I help organizations build scalable solutions that put people first. I've led UX research across 23 countries, raised $6M through innovative campaigns, and transformed digital platforms for Fortune 500 healthcare companies and nonprofits.
Reach me at hello@ashrafali.net
When I'm not designing or coding, you'll find me backpacking somewhere far from wifi. Or maybe deep in a book. Sometimes writing stories of my own. The mountains have a way of teaching you that the best ideas need room to breathe. Let's build something that matters.