Turning data into meaningful business insights through analytics, research, and visualization.

🎓 BBA (Marketing) Student at Villa Marie Degree College for Women, Hyderabad

📊 Passionate about Business Analytics, Market Research, Consumer Insights, and Data Analytics

💡 I enjoy transforming raw data into actionable business insights using dashboards, data analysis, and visualization.

🌱 Currently expanding my skills in Python, SQL, Power BI, and Business Intelligence through hands-on projects.

• Python
• SQL
• MySQL

• Power BI
• Advanced Excel
• Power Query
• Business Analytics
• Marketing Analytics
• Market Research
• Data Cleaning
• Exploratory Data Analysis (EDA)
• KPI Reporting

• Pandas
• NumPy
• Matplotlib

• Jupyter Notebook
• IBM Db2
• Git
• GitHub

Interactive Power BI dashboard analyzing marketing KPIs, sales performance, and customer insights.

Research project analyzing consumer purchasing behaviour using survey data and Power BI.

End-to-end data analytics project using Python, SQL, Excel, and Power BI.

Data cleaning, SQL querying, exploratory analysis, and business reporting.

🚀 More projects coming soon...

• IBM Data Analyst Professional Certificate
• Google Digital Marketing & E-Commerce Professional Certificate
• Power BI Certification
• NPTEL – Services Marketing
• Digital Marketing Mastery (BITS Pilani Hyderabad)

• Business Analytics
• Data Analytics
• Marketing Analytics
• Market Research
• Consumer Insights
• Business Intelligence

📍 Hyderabad, Telangana, India

📧 serilalithadevi@gmail.com

💼 LinkedIn: https://www.linkedin.com/in/lalitha-devi-seri

"Data tells a story. My goal is to uncover it and transform it into meaningful business decisions."