Interactive dashboard using r and shiny
The dashboard is specifically to built to show value of ads on an online platform vs. TV in terms of reach, ROI and targeting.
Files:
data.R - Preparing the data from 2 different source files.
ui.R - initializing the ui structure.
app.R - contains both visualization structure and the logic for the dashboard elements.
All the charts visible in the dashboard below are based on BARC data and some assumptions to replicate online CPMs
