Handbook: edits to LinkedIn, content, brand & product announcements pages by liamg-posthog · Pull Request #18144 · PostHog/posthog.com

liamg-posthog · 2026-07-02T21:59:44Z

Changes

Consolidated base PR for edits to five handbook pages (previously split across #18144–#18148, now combined here to simplify review). Each seed change is a small, safe fix; further edits are being added directly in GitHub.

LinkedIn — typo fixes ("LinkedInposting" → "LinkedIn posting", "a long the way" → "along the way")
Product announcements — trailing whitespace trim
Content overview — trailing whitespace trim
Brand in practice — grammar fix ("reviewed by in" → "reviewed in")
Voice & tone — table row alignment

Checklist

I've read the docs and/or content style guides.
Words are spelled using American English
Use relative URLs for internal links
I've checked the pages added or changed in the Vercel preview build
If I moved a page, I added a redirect in vercel.json

Created with PostHog from a Slack thread

Fix "LinkedInposting" -> "LinkedIn posting" heading and "a long the way" -> "along the way". Generated-By: PostHog Code Task-Id: dbe59f44-5b60-4c51-9758-a57553ddcdf4

github-actions · 2026-07-02T22:00:40Z

Vale prose linter → found 9 errors, 41 warnings, 2 suggestions in your markdown

Full report → Copy the linter results into an LLM to batch-fix issues.

Linter being weird? Update the rules!

contents/handbook/brand/in-practice.md — 0 errors, 10 warnings, 2 suggestions

Line	Severity	Message	Rule
9:4	warning	'Website (posthog.com)' heading should be in sentence case, and product names should be capitalized.	`PostHogBase.SentenceCase`
9:13	warning	Use 'PostHog' instead of 'posthog'.	`Vale.Terms`
33:20	warning	'Runde' is a possible misspelling.	`PostHogBase.Spelling`
44:16	warning	'dialogs' is a possible misspelling.	`PostHogBase.Spelling`
127:22	suggestion	Prefer 'proper nouns or their/theirs' over 'his'.	`PostHogBase.Inclusivity`
127:42	suggestion	Prefer 'proper nouns or they' over 'he'.	`PostHogBase.Inclusivity`
134:35	warning	'logomark' is a possible misspelling.	`PostHogBase.Spelling`
134:59	warning	'wordmark' is a possible misspelling.	`PostHogBase.Spelling`
134:98	warning	'logomark' is a possible misspelling.	`PostHogBase.Spelling`
134:131	warning	'wordmark' is a possible misspelling.	`PostHogBase.Spelling`
135:33	warning	'logomark' is a possible misspelling.	`PostHogBase.Spelling`
142:4	warning	'YouTube & video' heading should be in sentence case, and product names should be capitalized.	`PostHogBase.SentenceCase`

contents/handbook/brand/tone.md — 1 errors, 5 warnings, 0 suggestions

Line	Severity	Message	Rule
43:29	warning	'C'mon' is a possible misspelling.	`PostHogBase.Spelling`
64:12	warning	'don'ts' is a possible misspelling.	`PostHogBase.Spelling`
70:4	warning	Capitalize 'Feature Flags' for PostHog's product. Use 'Feature flags' for the general industry concept.	`PostHogBase.ProductNames`
76:105	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
104:123	warning	'Triages' is a possible misspelling.	`PostHogBase.Spelling`
104:345	warning	'triages' is a possible misspelling.	`PostHogBase.Spelling`

contents/handbook/content/index.md — 0 errors, 4 warnings, 0 suggestions

Line	Severity	Message	Rule
24:51	warning	'PDFs' is a possible misspelling.	`PostHogBase.Spelling`
52:285	warning	'snackable' is a possible misspelling.	`PostHogBase.Spelling`
65:77	warning	Use 'PostHog' instead of 'posthog'.	`Vale.Terms`
73:5	warning	'1. SEO' heading should be in sentence case, and product names should be capitalized.	`PostHogBase.SentenceCase`

contents/handbook/content/linkedin.md — 8 errors, 16 warnings, 0 suggestions

Line	Severity	Message	Rule
12:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
13:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
14:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
15:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
16:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
17:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
18:69	warning	'deepdive' is a possible misspelling.	`PostHogBase.Spelling`
19:1	error	Hi, Andy here... use an en dash ( – ) with spaces. On Mac, holding down the Option and hyphen key will give you an en dash.	`PostHogBase.EnDash`
28:29	error	'either' is repeated!	`Vale.Repetition`
63:4	warning	'Gergely' is a possible misspelling.	`PostHogBase.Spelling`
63:12	warning	'Orosz' is a possible misspelling.	`PostHogBase.Spelling`
65:8	warning	'Orbach' is a possible misspelling.	`PostHogBase.Spelling`
67:10	warning	'Rachitsky' is a possible misspelling.	`PostHogBase.Spelling`
71:4	warning	'Aakash' is a possible misspelling.	`PostHogBase.Spelling`
75:10	warning	'Huryn' is a possible misspelling.	`PostHogBase.Spelling`
77:4	warning	'Luca' is a possible misspelling.	`PostHogBase.Spelling`
77:9	warning	'Rossi' is a possible misspelling.	`PostHogBase.Spelling`
81:4	warning	'Alexandre' is a possible misspelling.	`PostHogBase.Spelling`
81:14	warning	'Zajac' is a possible misspelling.	`PostHogBase.Spelling`
83:4	warning	'Gregor' is a possible misspelling.	`PostHogBase.Spelling`
83:11	warning	'Ojstersek' is a possible misspelling.	`PostHogBase.Spelling`
87:4	warning	'Ashish' is a possible misspelling.	`PostHogBase.Spelling`
87:11	warning	'Pratap' is a possible misspelling.	`PostHogBase.Spelling`
87:68	warning	'Algomaster' is a possible misspelling.	`PostHogBase.Spelling`

contents/handbook/marketing/product-announcements.md — 0 errors, 6 warnings, 0 suggestions

Line	Severity	Message	Rule
7:162	warning	Use 'PostHog' instead of 'posthog'.	`Vale.Terms`
41:46	warning	Capitalize 'Surveys' for PostHog's product. Use 'surveys' for the general industry concept.	`PostHogBase.ProductNames`
58:1	warning	'Comms' is a possible misspelling.	`PostHogBase.Spelling`
80:12	warning	Capitalize 'Feature Flags' for PostHog's product. Use 'feature flags' for the general industry concept.	`PostHogBase.ProductNames`
80:30	warning	Capitalize 'Experiments' for PostHog's product. Use 'experiments' for the general industry concept.	`PostHogBase.ProductNames`
88:177	warning	'comms' is a possible misspelling.	`PostHogBase.Spelling`

github-actions · 2026-07-02T22:00:57Z

Deploy preview

Status	Details	Updated (UTC)
🟢 Ready	View preview	Jul 03, 2026 09:43PM

github-actions · 2026-07-02T22:11:08Z

Bundle report

Total JS (gzip)

6.29 MiB (no change)

Eager graph (static-import closure per entrypoint)

Entrypoint	Eager size	Budget	Modules
✅ `app`	24.22 MiB (no change)	report-only	5516

Largest modules in the app closure

Module	Size
`css ./node_modules/.pnpm/css-loader@5.2.7_webpack@5.101.3/node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[1]!./node_modules/.pnpm/postcss-loader@4.3.0_postcss@8.5.6_webpack@5.101.3/node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[8].oneOf[1].use[2]!./src/styles/global.css`	708.1 KiB
`./src/components/Stickers/Stickers.tsx`	696.4 KiB
`./.cache/caches/gatsby-plugin-mdx/mdx-scopes-dir/31a094f140f119e73085d847ae81b99b.js + 2 modules`	584.2 KiB
`./node_modules/.pnpm/@radix-ui+react-icons@1.3.2_react@18.3.1/node_modules/@radix-ui/react-icons/dist/react-icons.esm.js`	481.4 KiB
`./node_modules/.pnpm/@codemirror+view@6.38.2/node_modules/@codemirror/view/dist/index.js`	458.1 KiB
`./node_modules/.pnpm/rehype-raw@7.0.0/node_modules/rehype-raw/lib/index.js + 29 modules`	395.1 KiB
`./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.cjs.js`	364.8 KiB
`./node_modules/.pnpm/@posthog+icons@0.36.6_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@posthog/icons/dist/posthog-icons.es.js`	354.8 KiB
`./src/hooks/useCustomers.tsx + 54 modules`	353.9 KiB
`./node_modules/.pnpm/react-markdown@8.0.7_@types+react@16.14.66_react@18.3.1/node_modules/react-markdown/lib/react-markdown.js + 88 modules`	351.4 KiB
`./node_modules/.pnpm/cloudinary-core@2.14.0_lodash@4.17.21/node_modules/cloudinary-core/cloudinary-core.js`	281.9 KiB
`./src/components/ProductComparisonTable/index.tsx + 116 modules`	267.6 KiB
`./node_modules/.pnpm/@codesandbox+sandpack-react@2.20.0_react-dom@18.3.1_react@18.3.1__react@18.3.1/node_modules/@codesandbox/sandpack-react/dist/index.mjs`	266.6 KiB
`./node_modules/.pnpm/d3@7.9.0/node_modules/d3/src/index.js + 208 modules`	247.4 KiB
`./src/components/Pricing/PricingSlider/Slider.tsx + 87 modules`	239.9 KiB

Eager-graph budgets are report-only until a baseline is established. Sizes are gzip of public/**/*.js; eager size is webpack module source bytes.

Bring the product announcements, content overview, brand in practice, and voice & tone handbook edits onto this branch so they can be reviewed and edited in a single PR. Generated-By: PostHog Code Task-Id: dbe59f44-5b60-4c51-9758-a57553ddcdf4

Updated tone to include a positive emoji response.

…ements pages (#18144)" (#18179)

Fix typos on LinkedIn handbook page

c526cf5

Fix "LinkedInposting" -> "LinkedIn posting" heading and "a long the way" -> "along the way". Generated-By: PostHog Code Task-Id: dbe59f44-5b60-4c51-9758-a57553ddcdf4

This was referenced Jul 2, 2026

Handbook: Product announcements page edits #18148

Closed

Handbook: Content overview page edits #18147

Closed

Handbook: Brand in practice page edits #18145

Closed

Handbook: Voice & tone page edits #18146

Closed

liamg-posthog changed the title ~~Handbook: LinkedIn page edits~~ Handbook: edits to LinkedIn, content, brand & product announcements pages Jul 2, 2026

liamg-posthog closed this Jul 2, 2026

liamg-posthog reopened this Jul 2, 2026

liamg-posthog closed this Jul 3, 2026

liamg-posthog reopened this Jul 3, 2026

liamg-posthog added 2 commits July 3, 2026 12:07

Edits to existing pages referencing social media

c10d859

Add emoji to positive feedback response

39759c3

Updated tone to include a positive emoji response.

liamg-posthog requested a review from ivanagas July 3, 2026 19:56

liamg-posthog added 2 commits July 3, 2026 12:56

Merge branch 'master' into posthog-code/handbook-linkedin-edits

efc3d45

Fix unclosed <br> tags breaking MDX build

63bc2d8

liamg-posthog marked this pull request as ready for review July 3, 2026 21:46

liamg-posthog merged commit f147e28 into master Jul 3, 2026
18 checks passed

liamg-posthog deleted the posthog-code/handbook-linkedin-edits branch July 3, 2026 21:46

ivanagas mentioned this pull request Jul 3, 2026

Revert "Handbook: edits to LinkedIn, content, brand & product announcements pages (#18144)" #18179

Merged

ivanagas added a commit that referenced this pull request Jul 3, 2026

Revert "Handbook: edits to LinkedIn, content, brand & product announc…

d1fc9a2

…ements pages (#18144)" (#18179)

ivanagas restored the posthog-code/handbook-linkedin-edits branch July 3, 2026 22:09

ivanagas mentioned this pull request Jul 3, 2026

Handbook: edits to LinkedIn, content, brand & product announcements pages #18180

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Handbook: edits to LinkedIn, content, brand & product announcements pages#18144

Handbook: edits to LinkedIn, content, brand & product announcements pages#18144
liamg-posthog merged 6 commits into
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