Monetisation starters (for review)

[joanmarcriera]

What this PR contains

Two safe, no-secret changes that set the monetisation groundwork. Nothing here touches the affiliate URLs (those need your personal accounts — see the checklist below), adds cookies, or changes the privacy-first behaviour of the tool.

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1. Cloudflare Web Analytics placeholder (index.html)

Adds a commented-out beacon snippet near the bottom of index.html. It does nothing until you uncomment it and paste in your real token.

• Cookieless — no GDPR/UK PECR consent banner needed
• Free on Cloudflare's free plan (your domain is already there)
• Lets you see page views, referrers, and which countries visitors come from

To activate: uncomment the <script> line and replace PASTE_YOUR_TOKEN_HERE with the token from Cloudflare → Analytics & Logs → Web Analytics → Add a site.

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2. Draft SEO landing page (should-i-buy-an-ev-uk-2026.html)

DRAFT — review the content before merging. Facts are sourced from gov.uk, Energy Saving Trust, ABI, and Thatcham Research; all figures are labelled as illustrative 2026 values. Adjust anything that doesn't match your editorial voice.

A static article page targeting the search query "Should I buy an EV in the UK 2026" (estimated ~2,000–4,000 monthly UK searches). It:

• Uses the exact same CSS design tokens, fonts, and footer as index.html — no new design debt
• Contains a prominent CTA linking back to the calculator on every section
• Has no JavaScript, no cookies, no backend
• Canonical URL will be https://ev.riera.co.uk/should-i-buy-an-ev-uk-2026 (GitHub Pages serves .html files directly)

Once live, submit the URL to Google Search Console and link to it from the main page footer to help it get indexed.

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Manual steps only you can do (not in this PR)

Tier 1 — Affiliate links (~1 hour, one-time)

These go in js/links.js. See AFFILIATE-SETUP.md for the full walkthrough.

• Octopus Energy referral — log in to your Octopus account → Refer a friend → copy your unique referral URL → paste into the tariff entry in js/links.js
• Awin signup (one account, ~£1 deposit, covers charger + solar + car merchants) — awin.com, then apply to:
  • A home charger installer (e.g. Pod Point, Ohme, or similar via Awin)
  • A solar quote comparison site (e.g. The Eco Experts or similar via Awin)
  • A car-finding platform (e.g. Carwow or LeaseLoco via Awin)
• Paste the four tracked URLs into js/links.js and push

Tier 1.5 — Cloudflare Analytics token (~2 minutes)

• Cloudflare dashboard → Analytics & Logs → Web Analytics → Add a site → copy the token
• Uncomment the snippet in index.html (three lines near the bottom) and paste the token
• Push — analytics will populate within ~24 hours

Tier 2 — SEO and community (ongoing, the real traffic lever)

• Once this PR is merged: submit should-i-buy-an-ev-uk-2026.html to Google Search Console
• Add a link to the guide from the main page footer (e.g. "Guide: Should I buy an EV in 2026?")
• Share the tool in SpeakEV and r/ElectricVehiclesUK — a genuine, helpful post (not spam) drives initial backlinks
• More content pages: "EV vs petrol running cost UK 2026", "Best EV tariff UK", model-specific guides

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What was NOT changed

• js/links.js — affiliate URLs are placeholders, untouched; only you can add real links
• No cookies, no third-party tracking scripts, no backend
• All 28 existing tests pass (node --test confirmed before opening this PR)

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